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How to Improve your Gym Business: Ideas to Improve Memberships

Mòr's Tips to Improve your Gym Business

In order to improve your gym business for your members, you must be aware that more people than ever value a fitness lifestyle. However, their expectations also continue to grow.

As well as giving people a community in which to share their success and failures, it is key to make things enjoyable for them. We have outlined some simple tips that will improve your gym business for your members.

Refresh Your Customer Service

There are a number of ways to step up your customer service tactics. Try greeting each customer by name, with a smile, and with a genuine compliment or question. Also automate emails, so that one is sent when a member has been absent for a period of time. Personal attention and a friendly community aids in retention. If members feel they are not getting this, it's likely they will leave, itis a big reason why people choose an independent over a chain.

Evaluate Your Offerings

Make sure your members are getting results. Help your clients stay committed to their goals by providing fresh fitness offerings. Add or modify classes, bring in guest instructors, and create special promotions to keep customers engaged and interested. You will also attract new customers as the word spreads.

Fitness Professionals on Social Media

Try a New Marketing Tactic

There are many ways to increase your gym’s recognition and attract customers. One of the easiest ways to improve your gym business for members is to try a new marketing tactic. We all know it is vital to have a website that supports your promotional activity and encourages visitors to become a member. Your website needs to support visitors with easy access to information.

Facebook, Instagram and Twitter accounts are essential. They should be updated frequently, with interesting content. We recommend Twitter and Instagram are updated around three times a day for best results. You should have an engaging Facebook Group, where members share challenges, goals and have fun.

Networking is also a great way to make new connections and get potential customers in your door.

Encourage Feedback

The fitness industry is competitive, and your members have plenty of options for working out. To find out if they’re happy with your services, send out a survey with specific questions to gauge customer satisfaction. You might ask questions like:

  • Are there classes or class times we don’t offer that you’d be interested in?
  • What improvements would you like to see us make?

Maximise participation by placing surveys and pens in high traffic areas of the gym or send out an electronic survey via email or social media.


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